Despite our ability to cut-contour almost any label shape, the most popular label shapes are an eye opener. For the most part, label shapes are pragmatically determined and have to suit the product as well as provide enough space for all the label information. In order of popularity, the most popular shapes are:
Rectangular labels: These shapes, whether landscape or portrait oriented, are by far the most popular label shape. But, why are rectangular labels the most popular sticker shape?
Round labels: The 2nd most popular label shape.
Oval labels: The 3rd most popular label shape.
Custom shaped labels: The 4th most popular type of label shape.
Square labels: 5th most popular overall.