Personalized Labels

Personalized labels are quite easy to accomplish using the VDP function built into Roland VersaWorks. There are some limitations to producing sets of individually personalized labels, but in general the pre-press label software works well. As label printing software evolves, the minor irritations we experience currently will be ironed out. The term, personalized labels, is still quite a broad term and many potential label buyers think it refers simply to labels branded with their logo, but personalized label printing has advanced beyond simple branding. Now, you can have your logo or brand printed on a label together with different messages, names or alpha-numeric characters printed on individual labels. For example, you could have the name of each of your clients printed on a wine bottle label or any other personalized gift. The possibilities are quite open. Variable data printing has been around for some time, but its really coming to the fore in personalized label print and cut labels.